Thursday, March 26, 2009

NY Times Blog 101

"To get the feel of Web logs and blogging, visit some of these sites." - Blog 101

Wednesday, March 25, 2009

Intellectual Property Online

Online content: What—and whom—does the law protect? - article

What are people Tweeting about You or Your Company? - Find out with TweetDeck

Tuesday, March 24, 2009

Creative Contact

Great service for artists to contact each other, collaborate, find work, get the word out about gigs or shows, etc.

www.creativecontact.com

Social Media News

Social Media Marketing Budgets on the Rise - article

How is social media changing your PR contact lists? - article

People Complaining About Your Biz On Twitter? Salesforce.com Has An App For That (CRM) - article

ExecTweets www.exectweets.com - Find execs on Twitter and list your company's execs

Social Media and PR - article

Monitor your social media - Vocus

Saturday, March 21, 2009

Your Own Social Network

Online communities keep your customers informed on their terms. Having an interactive conversation with clients allows them to give suggestions, ask questions and feel a stronger relationship with your company. What better way to build brand loyalty, reduce costs and have a truly effective marketing campaign?

HiveLive - HiveLive Video

Ning

Listen to our Radio Station

BlogTalkRadio

Friday, March 13, 2009

PR Plan for Ruby Ink

Click here to view Ruby Ink's PR Plan

Wednesday, March 11, 2009

So, what is this Web 2.0 thing?

If you are confused about what Web 2.0 really is, don't worry, most everyone is. It is a broad category of web technologies that expand upon or improve upon the way the web used to be (hence being dubbed 2.0).

Wiktionary.com's Web 2.0 definition:

The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content

Wikipedia's Web 2.0 entry includes:

Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

Both Wiktionary and Wikipedia are examples of Web 2.0.

Other common Web 2.0 examples:
eBay
Craigslist
Flickr
iTunes Music Store
MapQuest
Google Maps
Gmail

Is Anything Really Ever Free?

Yes, and no. Many valuable and effective marketing tools are themselves free or low cost.

Marketing is not the same as it used to be as evidenced by the continued downfall of traditional media such as newspapers and magazines whose primary revenue used to be advertising.

Blogs, email newsletters, social media sites, etc. can be extremely effective marketing tools.

The great news is that these things do not have the same sort of cost as traditional ads or commercials and can reach just as many, if not more, people. The only real cost to these solutions is in utilizing an expert to set these up for you and use them to their fullest potential.

So is marketing now completely free? Not exactly, but now, instead of paying most of your marketing budget for ad space, you can save money and still afford to hire the best talent to move your campaign forward.

We're different, and proud of it

We are small and proud to be so. While we cannot compete with large firms in terms of number of clients served at any one given time, we outshine them when it comes to focused, expert care and guidance.

We are selective with the clients we work with, just as our clients are selective when choosing us. Relationships are what make or break marketing and we want our firm/client relationship to be the first success in your campaign.

We only hire the best and we treat them as great as we do our clients so that you get a dedicated, forward-thinking group ready to make your company more successful.

Our Teams:

Print Media and Print Publications
Sheryl Wolnik and Joe Oberkrieser -- Joe and Sheryl have a combined 20 years of experience as journalists and marketing writers. They have a proven track record of success with traditional media such as newspapers and magazines and maintain close relationships with members of the media. They also create proven effective brochures, fliers and publications that can get your name out on any budget.

Speech Writing and Presentations
Matt Delmann and Kathleen Usher -- Both former speech writers for local and national politicians, Matt and Kathleen are adept at making you sound polished and professional while maintaining your unique identity and message.

Social Media, Blogging, Web Design and SEO
Kim Morrow and Ryan Arsenault -- Kim and Ryan, international award winning web designers, have complete rigorous certifications and have been recognized with many prestigious awards as expert web design and web 2.0 experts.

Events and Broadcast Media
Nate Luce and Liz Weston – Nate has over 5 years of experience as an event planner for Fortune 500 companies. Liz is an experienced broadcast journalist and radio producer. They work together and separately to create a professional
in-person public “face” for you and your company.

Grant Writing
Andrea Evers, Eric Bustamante and Julia Im -- Having an average grant award rate of 60%, this powerhouse writing and editing team will give your project it’s best shot at being funded.

Nuts, bolts and other useful things

Here's what we can do for you

Print Media and Print Publications
News releases
Pitch letters
Op editorials
Bylined articles
Brochure
Newsletters

Speech Writing and Presentations

Social Media, Blogging, Web Design and SEO
Facebook groups
Twitter
Blog Set up and employee training
Professional Web Site (Shopping Carts Available)
(SEO) Search Engine Optimization

Events and Broadcast Media
Panels
Media Events
Briefings
Radio interviews
Television interviews

Grant Writing